2002-2005: Mayan Consultants International

Post my stint at JWT, I was in the Middle East. Initially with a retail chain called Landmark Group, I then went into freelance, with a license from Dubai Media City. In 2004, I took up a contract to set up an office in Chennai for EICL to service LG Care, which was launch a range of FMCG products. EICL later decided against investing in an office in Chennai and tried to handle it out of Mumbai, with a skeletal office in Chennai. That however resulted in the account being shifted to Contract Advertising,Chennai.
Ratnakar, whose letter is uplinked here was the liason from Mumbai and with his help we handled the first channel advertising which was a success. Ratnakar is now a very senior official in Reliance Info / Entertainment and rightly so ... he is a great talent.

PONDICHERRY TOURISM:
While at EICL we pitched for the Pondicherry Tourism account and we were shortlisted. It was an innovative campaign because there was practically "nothing" to promote!
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LG CARE - 2004

In 2004, I took up an assignment to set up and head an office for EICL, nee EBS, to service the LGCare business. After a rethink on EICL's part, they decided not to set up a full office in Chennai and to handle it out of the Head Office with a skeletal staff in Chennai. This prompted a revocation of the contract by the Client. The office was consequently shut down. However some great work happened, with the launch ad aimed at the channel, bringing in a lot of responses.The branch also pitched successfully for the Pondicherry Tourism account. (shortlisted). If my memory is right, the line "life's good" as a tag was used for the first time in our dealer ad by LG. The writer Mr Pillai coined it and as a matter of coincidence, Contract Advertising used it too, when they initially pitched for the business.