Monday, March 9, 2009

THIRTY THINGS SAID ABOUT ME

THIRTY THINGS SAID ABOUT ME
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Source: Linkedin Connections
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Head of Operations/COO at RAK Investment Authority
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"I had the pleasure of working with Vinod Natesan when he was the owners representative from RAKIA as the Head of the Tourism Office. Vinod was involved in the capacity of the clients representative and project director for the proposed Banyan Tree in RAK as well as oversaw the overall development chain of all new hospitality and media projects by RAKIA. Vinod is an extremely well rounded person who ensured all aspects of a development was considered including providing valuable design inputs for the project. While Vinod was not an engineer by training, he was passionate about the brand "Banyan Tree" and understood its vision, being an advertising professional. He was always committed to ensuring that commercial considerations did not cannibalize on the architectural and design aesthetics and in many ways therefore contributed to the final consumer experience at the RAK property being up to the Banyan Tree consumer expectations."
Rajiv Ratnarajah Assistant Vice President & Head - Project Planning & Project Management [PPM], Banyan Tree Hotels & Resorts
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“Vinod was of great support to us when we visited the Emirate of Ras al Khaimah and was instrumental in us setting up business there. He was thorough in terms of procedure and knowledge of all aspects of the Emirate and its laws and also was able to grasp the requirements of our business based in Hamburg quickly. He was very warm, friendly and went out of his way to make us feel at home which we reciprocate heartily. He continues to remain a well wisher and a friend. We will stay in contact because of his variety of well established business contacts all over the world but esp. in India. He is of great help to establish our business opportunities in India.” March 2, 2009

Markus Wagner , Owner , Middle East Marketing and Investment Group
was with another company when working with Vinod at RAK Investment Authority
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“Vinod is an intelligent and versatile man. I had the good fortune of working with him during our assignment for RAK Dept of Civil Aviation. His sound knowledge and business acumen puts him in good stead with whichever organisation he works with. I wish Vinod the very best in all his future endeavours. Hoshi Siganporia” February 20, 2009

Hoshi Siganporia , Managing Director , The Big Idea Advertising
was a consultant or contractor to Vinod at RAK Investment Authority
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Vinod is a knowledgeable and articulate person who has an excellent grasp of market and consumer dynamics.I have always found him to be detail oriented with an eye on the bottomline.His personal goals have always been aligned with that of the organisation and he is an excellent team leader.He can move across the spectrum of strategy and operations effortlessly.I wish him the best in all his future endeavours October 10, 2010

Sridhar Vaidyanathan (Head - Corporate Finance & Global Investments at Rak Investment Authority ) worked directly with Vinod at RAK Investment Authority __________________________________________________________________________________________________
Associate General Manager at McCann Erickson Mumbai (PSL)
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“Early in my career, Vinod was my boss for a brief period of one year. Many years and many many colleagues later, I haven’t met too many who combine Vinod’s passion, conviction, intellectual curiosity and fierce commitment towards his job and his people. Am reassured to see that he retains the same hunger even today. For an organization looking to turbo charge its work culture, I can’t think of too many better prospects than Vinod Natesan.” March 9, 2009.

Amit Kumar
Executive Planning Director, McCann Erickson (colleague)reported to you at Leo Burnett in 1993 and was with PSLMcCann Delhi in 1996-98.
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“Vinod is straight and honest at what he wants to achieve. His approach to work is very clinical and analytical, which I've respected much. He grew from being an accounts executive to the position of a General manager in and advertising agency in a very short time, and out did past performances and set records in the agency in terms of new business. Which he has been able to repeat in further careers. He's a hard nut., and a maverick., and any serious business house deserves him.” March 13, 2009.

Ara A,, Owner, The Fix (colleague) worked with you at Leo Burnett in 1992-93 and was in touch right through.

__________________________________________________________AVP & Strategic Planning Director at JWT Mumbai
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“Know Vinod as a dynamic advertising professionalin charge of the Wheel detergent business. His contribution in fending of Nirma is well known. Worked closely at JWT where he headed planning. Vinod's planning approach to VIP Luggage was evolutionary with incisive and inclusive solutions. The business expansion bore fruit with the highly successful rural penetration drive and the school bags foray.

If you are looking at comprehensive branding solutions, Vinod is a valuable professional to partner with. His insightful approach will help your brand travel to the next orbit

Wish him success in all his endeavours” October 12, 2010
Ravi Shankar, Account Director, HTA
worked indirectly for Vinod at JWT
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Proprietor at Mayan Consultants International
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“Vinod looked after the marketing activities of the Landmark group for a while and I found him very knowledgeable in all aspects of the function. He was very data driven and collaborated with me in doing a quantitative survey on media consumption habits of regular customers and members of the loyalty club. He came out with very innovative campaigns to promote the Food Court at the Oasis Centre in Jumeirah and the CYBORG entertainment centre. His campaign "what women want" which ran during the Valentines and the Id season in February 2002 was a big success. I was also happy to see him replicate his success with the promotion of Emirate of Ras al Khaimah as an investment destination” March 13, 2009

P.K Faisal, GROUP CRM MANAGER, LANDMARK RETAIL GROUP (colleague)
worked directly with you in 2002 and is now with Bin Hendi UAE.
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“Vinod is a peoples person and is excellent in motivating employees , I met Vinod in Chennai and found him extremely sharp , focused , motivated and always being in control of things. I wish him all the best in his career” February 25, 2009

Viney Bhatia , General Manager- Finance at Rediffusion DYR Pvt Ltd was Commercial Manager , Rediffusion DYR Pvt Limited when he worked with Vinod in 2005.
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Visiting Faculty at Management Institutes in Mumbai (96-08)
SIMSR,VESIMSR,vESCSAC, NLDIMSR, SIES.
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“Vinod taught us Advertising at VESIMSR and it was one of my best classes through the MBA course. He is an excellent communicator and extremely organized. I also had the privilege to do a small assignment under his guidance, that brought out his systematic approach to problem handling and positive mentoring approach. He is always there for any discussion and is a great listener.” March 4, 2009

Shubha Chadaga , Merchandise Planner , BCBG Max Azria,was with another company when working with Vinod at Mayan Consultants International
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“Professor Natesan was one of the best professors we had at VES. His intellect, professionalism and vast knowledge on the Advertising Industry certainly had us students begging for more. I can vividly recall some of the examples he would use to depict successful brands (so you can imagine how good he is!). I can certainly vouch for his Marketing and Advertising strategies and would highly recommend him to anyone who wants to make their brand BIG! :) God bless, Sir!” February 25, 2009.Top qualities: Great Results , Expert , Creative.


Nandita Saggu, Specialist-Learning Solutions at Astrum Consulting.
Was a student of Vinod when he was a Visiting Faculty at VESASC and running Mayan Consultants in 2001
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“I know Mr. Natesan from 2001, he was a visiting faculty for us at my BMM Course. Mr. Natesan has a great indepth & intellectual knowledge of the the advertising & media industry. He has worked with the leading Ad Agencies in India and hence, has the upto date knowledge & understanding of his field. I can easily term him as the 'expert'! Would recommend him to anyone looking for a strategist, planner, out-of-the-box thinker. Wishing him the very best in all he does!” February 23, 2009


Sahil Jatana , Asst. Manager - Digital Media at NDTV Imagine
Was a student , VES College of Arts, Science & Commerce, Chembur
when Vinod was Visiting Faculty and running Mayan Consultants International
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Executive at FCB Ulka (91-92).
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Vinod Natesan spent some of his formative years with Ulka Advertising in Bangalore and Hyderabad. He has been in touch over the last 15 years as his career has progressed. An MBA from one of the better schools of management, he has kept himself alive and alert with the latest happenings and trends in marketing and advertising. It is laudable that he has taken a lot of interest in education and training. He also has a keen planning orientation, having worked on major campaigns and brands. I wish him all the best.


Ambi M.G.Parameswaran, Executive Director & CEO – Mumbai
Draftfcb + Ulka, Nirmal, Nariman Point. Mumbai 400021
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Executive at NDDB. On deputation to the World Bank 1988-89. Work ethic

"I met Vinod - an alma-mater, for the first time in B'lore in 1989, while he was on a mission-critical assignment for the World Bank and I was heading the Southern Region IT operations. I immediately struck a cord with him and found him sincere, intelligent, hard working, naive and humorous, He epitomised 24X7 professionalism, way back in 89.Since then, we have been in regular touch.
I have seen him struggle, grow and flourish in his chosen field - media/advertising."

Rajvinder Singh Bhisht
Owner at ATP Consultants
Mumbai
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LONG TERM RELATIONSHIPS – Institute of Rural Management Anand & CUSAT(1 semester) - Masters (MBA/PGDRM) Teachers and fellow students.
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“Mr. Vinod Natesan was a student of mine at the Institute of Rural Management, Anand, India. I remember him distinctly because of the keen interest he showed in the behavioural science courses I taught there. He used to be relatively quiet and yet quite communicative. Vinod’s recent messages and articles in the alumni pages tell me that his observational and analytical skills, which were visible years ago at IRMA, have become much sharper, along with a well developed sensitivity to social phenomena. I remember Vinod as a genuine, hardworking, reliable and a warm person. With his abilities and well-placed concerns, I am confident that Vinod, wherever he is, will definitely go that extra effective mile to be useful to society.” March 4, 2009


M.J. Arul , Director at Presidency B-School, Presidency College, Bangalore was Professor , Institute of Rural Management, Anand and taught Vinod there .
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“Vinod is my senior and a very prominent alumni. I have known him as an advertising professional and an intellectual. He has helped his clients through his firm Mayan Consultants through many years now. I know from his dedication and intellectual curiousity that he is a person who puts in more than 100% in his work. I wish him a lot of luck in his future endeavors!” March 12, 2009


Desh Kapoor,, Engagement Leader at Infosys Consulting was Student, Institute of Rural Management
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“I have known Vinod for a long time, from IRMA days. Over the years he has worked in the Advertising/Public Relations field and has executed successfully many campaigns. He has a lot of experience in the industry, grasps things easily, and is a person who gives more than 100% at work. He is a very good person to know and have as a friend, and his sense of humor always tends to make me smile.” February 20, 2009


Manesh Modi , Market Research Analyst at MGT Information studied with Vinod at Institute of Rural Management Anand
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"I first came into contact with Vinod when we exchanged mails on a subject that was discussed post the 26/11 terrorist attack in India. He disagreed with some aspects of my views and was quite passionate in his disagreement. I did respond and later found that while he had disagreed with some aspects, he had accepted the balance to such an extent that he had passed on the comments to various other contacts/forums. I found that rather impressive because often people who disagree do not have the maturity to accept other aspects from the same person. I also analyzed his disagreements later and on hindsight felt that he did have a point and in the midst of a tragedy was actually showing a lot of sensitivity to peoples feelings. That impressed me again. I have found him posting views and comments and most times I feel that they are nor arm chair comments but what he actually believes in and feels strongly from the heart. That is not a common trait in most people. Vinod - stay that way."


Ravindra Vashisht was Vinod’s senior in IRMA and works at Tata’s Group. General Manager - Strategic Marketing & Biz Development at Tata Advanced Materials Ltd.

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Student at University of Kerala
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“Owner of a very strong personality. Very critical and thourough in analysis and quick in decision. Jobs are seen to its completion. A joyous and lovable person, with wide and varied interests in life. A good friend to have with.” February 20, 2009

Santhu Santosh , Chief Manager , SBT advised Vinod at University of Kerala
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“I have known Vinod since childhood. Vinod is a person of high integrity, honor and compassion. Vinod is very passionate about his interests and is very committed to the success of his work.” March 11, 2009

Anil Mukundan, Co Founder and Chief Technology Officer at CodeObjects, Inc.
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“I known Vinod since my school days. He is sincere and hard working and quite passionate at work.In his career he has been able to achieve quite a lot due to his great energy and enthusiasm.” February 25, 2009

Sweth Raghunath , Regional Sales Manager - GCC at Strategic Food International Company LLC .studied with Vinod at Loyola School, University of Kerala and CUSAT (1 sem)
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“I have studied with Vinod for brief period before he moved to IRM at Anand and have been impressed by his passion to excel in everything he does. Unbound enthusiasm, openness to ideas, attention to detail and analytical approach to problem solving are some of his obvious strengths.” February 20, 2009

Sathya Nair , Senior Channel Manager at Motorola - Enterprise Mobility Business Studied with Vinod at Cochin University of Science and Technology
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“Vinod Natesan is an individual with a forceful personality and excellent domain knowledge in his chosen field of advertising. He has notable abilities as a teacher and maintains exceptional tenacity and commitment to perfection, in the projects which he takes up. With his varied experience in the country and abroad and diverse interests transcending the confines of his profession he should be an asset to any progressive organisation.” March 14, 2009

Aananthakrishnan S , Government of India Official
studied with Vinod at University of Kerala
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Monday, April 14, 2008

2005-2008 Ras Al Khaimah, Mayan Consultants Intl




  • This letter of promotion and increment was largely on the back of my contributions from 2005 till the middle of 2006. The impetus and the foundation laid were built on and grown by my successors as the press clippings show.

  • RAK set to become `the next major development story in the Gulf', says Oxford Business Group report

  • Ras Al Khaimah, March 27: The proactive approach of the Government of Ras Al Khaimah to diversification and investment generation is paying rich dividends and is set to turn the emirate to become `the next major development story in the Gulf', according to Oxford Business Group (OBG), the UK-based publishing, research and consultancy services company in its latest report titled `Emerging Ras Al Khaimah 2007', published as part of the `Emerging Markets Series'.

  • RAK GDP grows by more than 50% over the last four years. RAK GDP which stood at Dhs7.1bn in 2003 has grown to touch Dhs11.12bn in 2006.

  • "In 2006, real estate developers in Ras Al Khaimah announced the most ambitious slate of new high- rise, villa and island residential projects that the UAE has ever seen. While Dubai continues to dominate current construction activity, and Abu Dhabi has extremely large developments out for tender, investors in RAK have proposed nearly AED 60 billion worth of projects for completion before 2010," the report states.

  • On the tourism front, the report states that RAK could become one of the top tourist destinations in the Gulf and the emirate hopes to attract as many as 2 million visitors by 2010 banking on "its unique attractions like UAE's longest stretch of coastline, desert landscapes, the Hajar mountains, a history stretching back to 7000 years, Bedouin culture, varied sports facilities and year- round sunshine".(Tourism figures climbed from 156,000 in 2005 to 500,000 by 2006-07 at an average occupancy level of 92% for the hotels there.)

  • The study says and adds that the emirate will compliment the sector by setting up 25 new hotels that would be operational by 2010.

  • Ras Al Khaimah's Gross Domestic Product (GDP) has grown by more than 50% over the last four years and the fast- growing emirate, riding a wave of massive inward investments, is expected to clock an annual growth rate of over 15 % in the next few years, Ras Al Khaimah Investment Authority (Rakia) announced at the Ras Al Khaimah Conference 2008.


2005-2008: Ras Al Khaimah: Investment Promotion

ARABIAN OPPORTUNITIES FUND.

Arabian Opportunities 2 to invest 300 million euros in freehold properties in Ras Al Khaimah
Arabian Opportunities 2, a Hamburg based Property Fund, has opened its branch in a Free Zone managed by the RAK Investment Authority with a view to invest in real estate opportunities in Freehold Areas that are coming up in Ras Al Khaimah.
United Arab Emirates: Tuesday, June 27 - 2006

Nearly 300 million euros is being collected from investors in Germany for investments in real estate properties in the Middle East. RAK emerged as the favorite to harness the bulk of this fund thanks to its freehold laws and integrated master-plan with beach front tourism properties, mountain based projects and state of the art business and media zone projects.

Arabian Opportunities 2 RAK Branch which was registered in the RAK Investment Authority Free Zone is managed by Markus Müller (43, Banker and Insurance Manager ) and Markus Wagner (34, Grad. Business Administrator, M.A. hons.)
• There is a master plan in place for Ras Al Khaimah and the growth is planned. Infrastructural problems are not likely and there are plenty of freehold properties in the master-plan to accommodate foreign investor interest. The Marjan Island, The Al Hamra Village, the Minal Arab, the Gateway City are all seen as possibilities by the Fund.
The Wagners have also been encouraged by the trust reposed in them by the RAK Investment Authority.Dr Massaad has signed an MOU with the Wagners to promote Ras Al Khaimah as a destination for tourism and investments in the city of Hamburg and Lubeck where Mr. Adolf Wagner is an established name.
This project was my baby and my experience in handling Merril Lynch while at JWT came in very handy. What clinched this deal was the element of trust they had in us and the fact that we were able to understand the nuances of funds and international law. It also helped us get a base in Germany which is an important tourism market for us.
ALIVE WITH POSSIBILITIES An article from the FDI Magazine.
The once sleepy northern emirate of Ras Al Khaimah is bursting into life with a wealth of upscale leisure and commercial facilities in the pipeline.
The northern emirate, the seventh to join the UAE, which is zipping along with an annual growth of 4.4% GDP, is embarking on a massive tourism-oriented building plan that includes significant residential and commercial components. Everything from an ambitious spaceport to enormous theme parks and a 12-kilometre (km) ski slope are looming on the horizon, as the government aims to secure a larger slice of the United Arab Emirates (UAE) tourism cake.
The commercial real estate sector is also stirring into life with a spate of big deals hatched this year. Mirage Holdings FZCO, a Hollywood-based film production firm, will set up and operate Film and Media City, an investment costing $1bn. The Mirage Studio complex sits on 480 acres of real estate, close to the new Emirates Highway. In addition to the production studio, it will have an entertainment shopping centre, villas, apartments and office space for rent, a golf course and polo field.
Businessman Sultan Ali Lakhani has invested Dh150m in a television port and up-linking facility, which is attracting audio and film studios and news agencies.
Ends
The last two media projects were on my initiative and a direct result of my efforts. It came about through diligent one to one selling and follow up. In the case of Sultan Ali, we got him to cancel his investment in another Emirate and come to RAK. This was prompted by the kind of location we offered him and the fact that we understood the media business completely.
In the case of Mirage FZCO, too the selling point was that we understood the media business and were quick to react. The whole process of identifying the land and completing the lease and legal formalities hardly took 4 working days!!

VARIETY has carried a news report on this project:
CLICK ON THIS http://www.variety.com/article/VR1117948006.html

2005-2008: Ras al Khaimah: Media and Film City











Mirage to invest $1 billion in RAK
By
MEB Journal Staff
Hollywood-based production company Mirage Holdings said that it would invest $1 billion in the newly established Ras Al Khaimah (RAK) Media Free Zone and Film City.
The project will reportedly be built over two million square meters, including both film studios and a media entertainment complex hosting an international film museum, film-making academy, shopping mall, miniature golf course, polo field and residential housing, according to a press statement from Mirage.
The RAK Investment Authority licensed the company to begin operating in late May, but did not disclose when the project would be completed, according to Vinod Natesan, a representative of RAK's tourism office. He said the project would employ both local and foreign staff to produce Hollywood movies and local productions.
Mirage CEO Michelle Nickelson touted the reduced cost of visual effects at RAK. "Visual effects are becoming extremely expensive, with several $200 million plus budget films coming out this year," she said in a press release. "The biggest cost is not the stars, it is the effects. By being able to fabricate visual effects in RAK using top designers in the US, everyone wins."
"Whoever wants to set up a media industry here is most welcome," Natesan said. "We are not competing with anybody. We offer facilities and there are plenty of people coming." He added that in addition to Mirage Holdings, RAK will host Century Media Networks, a South Asian television production company as well as a yet to be announced Indian film company.
SILVER SCREEN DEBUT.
Emirates: N. Emirates, Volume 8
14.06.2006
Mirage Holdings, a spin off of the US's Nickelson Entertainment Group (NEG), has been licensed to operate in Ras al-Khaimah Media City (RAK Media City) and will set up one of the largest film and post-production centres in the world.
At the beginning of the year, Century Media Networks Incorporated, a South Asian group, leased the first 20,000 sq metre plot to be involved in television production and satellite up linking.Representatives of RAK Media City have explained that further expansion is possible once the existing zones are rented.
Still, those in Ras al-Khaimah insist that they are not in competition with Dubai; rather they are aiming to complement their southern sister. The emirate's mountain ranges and abundance of untouched land make it a "unique product" and will attract a certain kind of movie production team -different than an operation which would choose Dubai and Studio City. "We see Dubai and Ras al-Khaimah becoming a cluster," said an official at the RAK Investment Authority. "We are in the middle of the world - right between Hollywood and Bollywood. We will continue to make [the UAE] a focal point."
RAK MEDIA CITY. RAK Media Free Zone gets green signal
By Sadiq A. Salam.4 January 2006, Khaleej Times
RAS AL KHAIMAH — In what is being considered as a milestone in economic and social development, RAK authorities have given the green signal for the establishment of the RAK Media Free Zone (RMFZ).
The Century Media Networks Incorporated (CMNI), an overseas venture, has been given the go-ahead to establish the RMFZ under the aegis of RAK Investment Authority (RIA).
The new facility will play host to media establishments, television channels, studios for audio-visual productions and computer graphics houses besides animation studios. "It will issue licences to them under the RIA mandate," he said, adding that RMFZ will lease ready-to-use office space and up-linking facilities where required, to such licence holders.
The RMFZ will also establish Free Zone which will lease land to investors who wish to set up their own media facilities, be it a printing press, a film studio, an advertising agency, a magazine office or a television studio. "To make use of RAK's colourful and rich landscape besides its rich history and heritage that makes it the ideal venue for film shoots, film studios and establishments linked to the film industry are also being issued licence by the RMFZ," he said, pointing out that a leading film-maker from India has already expressed interest in setting up a Film City in RAK.
He said: "The social milieu of Ras Al Khaimah, which has a distinct and international feel, will be all the more richer with the influx of highly qualified professionals who prefer a sophisticated lifestyle of peace and tranquility."
GULF NEWS. RAK free zone will grant licences to media establishments.
By Nasouh Nazzal, Staff Reporter
Ras Al Khaimah: Media establishments, television channels, studios for audio-visual productions, computer graphics houses, and animation studios will be issued licences by the RAK Media Free Zone under the emirate's Investment Authority mandate, officials said yesterday.Published: 01/04/2006 12:00 AM (UAE)
Hollywood production firm to set up film city in RAK.Mirage Holdings FZCO, a Hollywood based filmproduction firm, will set up and operate a Film and Media City in Ras Al Khaimah with an investment of USD 1 billion.
United Arab Emirates: Sunday, June 11 - 2006
'Mirage Holdings FZCO has been licensed to operate the entire Film and Media City as a UAE Free Zone. The Mirage Studio complex sits on 480 acres of exceptional real estate just off the new Emirates Highway in RAK and is a short 25 minute drive to Dubai International Airport.
In addition to the production studio, it will have an entertainment shopping center, villas, apartments and office space for rent, a golfcourse and polo field. The total cost of the project will be close to USD 1 billion", said Michelle Nickelson.
Mirage Holdings FZCO is closely associated with Manex Entertainment, the visual effects studio which won back to back Academy Awards for the films, 'What Dreams May Come' and 'The Matrix'.
'With Manex, there was a brilliant design team and with Mirage, we have members of the same team on board. Visual effects are becoming extremely expensive, with several $200 million plus budget films coming out this year. The biggest cost is not the stars, it is the effects. By being able to fabricate visual effects in RAK using top designers in the US, everyone wins', she added.
Dr Khater Massaad, Advisor to the RAK Crown Prince and CEO of RAKIA, said that RAK Media City has issued free zone licenses to more than 20 companies which include two publishing companies looking at business publications, three television channels, designers, event organizers, advertising agencies and IT based operators, ever since its launch in January 2006.
He said that three films were shot in RAK last year and all of them have been hits. These include '36 China Town', 'Lakshmi', and 'Deewane Hue Pagal', all from India. Sultan Ali Lakhani, a leading businessman from Asia has invested AED 150 million in a television port and up- linking facility which is attracting audio and film studios in large number to RAK including news agencies.
http://www.ameinfo.com/88478.html;00:55:58
Small emirate in UAE to be base for largest film centre in region
Jun 11, 2006, 14:53 GMT
Dubai - The small emirate of Ras Al Khaimah (RAK), one of the seven sheikhdoms that make up the United Arab Emirates, is set to become one of the largest film production centres in the Middle East with the set up of a Hollywood film city project, the local newspaper Gulf News reported Sunday.
A film institute is also on the anvil, which will promote local talent and create a platform to address the global market.

2005-2008: Ras Al Khaimah: Tourism Promotion





  • RAK had limited budgets and therefore promotions were mostly through PR.
  • The need for information on new developments were provided to key publications, opinion leaders and to overseas journalists with usable visuals and data. This paid us handsome dividends. At B2B venues we were known entities and there was a healthy curiosity about us.
  • In fact agencies were jokingly told by my boss Dr Massaad " I hired an agency man and now he does not let me spend on advertising!!"
  • However the results are clearly visible: In 2004 the tourism arrivals were 116,000 with 825 rooms when I had joined.(Dept of tourism figures).
  • By the time it was 2006, the arrivals had jumped to 300,000, a clear jump of 158% in two years which meant an increase of 184000. From then on, 2007 saw a jump of 200,000 arrivals taking it up to 500,000, a growth of 40% YOY.
  • The number of Hotels has also climbed as is listed below. I was privileged to handle the famed Banyan Tree Resorts Hotels.

RAK hotels achieve 93% occupancy in 2007
United Arab Emirates: Monday, February 04 - 2008 at 15:01
PRESS RELEASE
  • Hotels in Ras Al Khaimah achieved a phenomenal 93% occupancy level during 2007, reflecting the rising popularity of the emirate as an international tourism destination.
  • Ras Al Khaimah Tourism officials pegged the number of visitors to the emirate in 2007 at 500,000 and have unveiled an ambitious action plan to increase annual tourist numbers to 2.5 million by 2012.
  • The emirate plans to increase the number of hotel rooms by five fold, from the current 1400 rooms to 7500, by 2012.
  • 'The year 2007 was a fantastic year for Ras Al Khaimah as we enjoyed 40 % growth in tourist numbers and the hotels recorded 93 % occupancy levels throughout the year.
  • International hotel chains are investing in the emirate in a big way with major projects by Hilton, Marriott Hotels, InterContinental, Rotana Hotels and Banyan Tree Resort currently underway, apart from the top- of- the- line Al Hamra Palace project.
  • The immediate action plan for RAK Tourism would include restoration and preservation of all the heritage sites, setting up wildlife watching areas for visitors, implementing a coastal management programme and beautification project for RAK city areas. 'We are working on providing improved access and services to tourists in areas like Dhayah Fort, Shamal, the old city souk and Al Jazeera Al Hamra, apart from taking full advantage of the eco- tourism possibilities available to us in the mountains, beach tourism and desert,' she said.
  • Speaking at the conference, Ivor McBurney, Vice President Development- Middle East, Hilton Hotels said that Ras Al Khaimah has taken care to maintain a unique cultural identity with a clear 'character and feel'.
  • 'Ever since we opened in Ras Al Khaimah in 2001 the Year on Year average RevPAR % growth (Revenue Per Available Room) has been in double digits every year,' he added.
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Rajiv Ratnarajah Assistant Vice President & Head - Project Planning & Project Management [PPM], Banyan Tree Hotels & Resorts

"I had the pleasure of working with Vinod Natesan when he was the owners representative from RAKIA as the Head of the Tourism Office. Vinod was involved in the capacity of the clients representative and project director for the proposed Banyan Tree in RAK as well as oversaw the overall development chain of all new hospitality and media projects by RAKIA. Vinod is an extremely well rounded person who ensured all aspects of a development was considered including providing valuable design inputs for the project. While Vinod was not an engineer by training, he was passionate about the brand "Banyan Tree" and understood its vision, being an advertising professional. He was always committed to ensuring that commercial considerations did not cannibalize on the architectural and design aesthetics and in many ways therefore contributed to the final consumer experience at the RAK property being up to the Banyan Tree consumer expectations."

Sunday, April 13, 2008

2005-208: Ras al Khaimah: Client & Investor Feedback





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Rajiv Ratnarajah Assistant Vice President & Head - Project Planning & Project Management [PPM], Banyan Tree Hotels & Resorts

"I had the pleasure of working with Vinod Natesan when he was the owners representative from RAKIA as the Head of the Tourism Office. Vinod was involved in the capacity of the clients representative and project director for the proposed Banyan Tree in RAK as well as oversaw the overall development chain of all new hospitality and media projects by RAKIA. Vinod is an extremely well rounded person who ensured all aspects of a development was considered including providing valuable design inputs for the project. While Vinod was not an engineer by training, he was passionate about the brand "Banyan Tree" and understood its vision, being an advertising professional. He was always committed to ensuring that commercial considerations did not cannibalize on the architectural and design aesthetics and in many ways therefore contributed to the final consumer experience at the RAK property being up to the Banyan Tree consumer expectations."
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Khaleej Times dated august 13th 2007 to vinodnatesan @yahoo.com

Dear Vinod,

We are sorry to learn that you will be leaving RAK and that you are relocating in India.

It was a pleasure meeting you and sharing your vision of RAK.

Do keep in touch.

With best wishes,

Yours sincerely,

BURJOR PATEL
VICE PRESIDENT-MARKETING

----- Original Message ----
From: Vinod Kunj
To: vinodnatesan@yahoo.com
Cc: natesanvinod@hotmail.com
Sent: Saturday, February 10, 2007 8:08:37 PM
Subject: RAK Half Marathon on 9th February 2007

Dear IRMAN/SMSIAN/LOYOLITE,

Got this mail from a contact.

Congratulations for the Ras-Al-Kahiamah HALF marathon.

FULL marks to you.

You have done yourself proud!

Cheers

A well-wisher




A sample of letters that reflect the success and appreciation that came my way. My job was to promote the Emirate as a "tourist destination". It was however lacking in infrastructure and rooms. I therefore redefined my job as promoting "tourism investments". The World Bank Investor Conference in May 2005 was the starting point. With Dina Kasrawi of the World Bank leading the team, we did a splendid job in terms of generating investor interest. I was able to convert the interest into investments in Marjan Island, a cause way project for hospitality and real estate projects. B2B meets like the ITB in Berlin, the AHIC in Dubai, GITOF in Bahrain were used to successfully market Ras Al Khaimah to hospitality chains and hotel investors.
The land price in Marjan went up by 33%, after the announcement of the Media City and the announcement of the Hollywood Film City. The Century Media City and the Hollywood Film City were initiatives I had taken and with the blessings of the Deputy Ruler HH Sheikh Saud Bin Saqr Al Qassimi and his Advisor Dr Khater Massad, I was able to carry it forward.
Marketing the Emirate involved one to one presentations to delegations with the help and often under the aegis of Consulates. My presentations were "professional" and in great demand!! the letters above indicate that. In the bargain, I did have the privilege to present to the Ambassdor of UK, Sir Richard Makepeace, as also Consultate delegations from France, China, Bulgaria, etal.

The growth of the Media City was a function of investor friendliness and removal of red tape. having been a licensee in Dubai, I had a lot of consumer insights to use to my advantage. The Media City was a huge success with nearly three new licenses being issued in a day (means three new companies were formed and office space leased!!)

2002-2005: Mayan Consultants International



Post my stint at JWT, I was in the Middle East. Initially with a retail chain called Landmark Group, I then went into freelance, with a license from Dubai Media City. In 2004, I took up a contract to set up an office in Chennai for EICL to service LG Care, which was launch a range of FMCG products. EICL later decided against investing in an office in Chennai and tried to handle it out of Mumbai, with a skeletal office in Chennai. That however resulted in the account being shifted to Contract Advertising,Chennai.
Ratnakar, whose letter is uplinked here was the liason from Mumbai and with his help we handled the first channel advertising which was a success. Ratnakar is now a very senior official in Reliance Info / Entertainment and rightly so ... he is a great talent.

PONDICHERRY TOURISM:
While at EICL we pitched for the Pondicherry Tourism account and we were shortlisted. It was an innovative campaign because there was practically "nothing" to promote!
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