I was headhunted into Lintas by Andrey Purushottam. I joined after an interview with Prabha Parameswaran the head of Bombay 1. I was asked to work on the Wheel franchise. We went through a successful relaunch and with my Group Director on maternity leave had a chance to lead the team independently. We won a three rating(exceeds expectation) for cost efficiency and in media.My contribution was however key in reconciling the variance between MIS figures put out by the Accounting Dept and the Servicing Teams. On Wheel, the variance was reconciled and we billed an amount of more than a couple of crores(a crore is ten million) which were missed out due to the new media accounting systems.
The Edison award was for an idea to tap the rural markets. It involved a tie up with Milk Federations and Unions that had a procurement network connecting villages and the town on a daily basis and a village centre where the whole village met on a daily basis.
No comments:
Post a Comment