Post my stint at JWT, I was in the Middle East. Initially with a retail chain called Landmark Group, I then went into freelance, with a license from Dubai Media City. In 2004, I took up a contract to set up an office in Chennai for EICL to service LG Care, which was launch a range of FMCG products. EICL later decided against investing in an office in Chennai and tried to handle it out of Mumbai, with a skeletal office in Chennai. That however resulted in the account being shifted to Contract Advertising,Chennai.
Ratnakar, whose letter is uplinked here was the liason from Mumbai and with his help we handled the first channel advertising which was a success. Ratnakar is now a very senior official in Reliance Info / Entertainment and rightly so ... he is a great talent.
PONDICHERRY TOURISM:
While at EICL we pitched for the Pondicherry Tourism account and we were shortlisted. It was an innovative campaign because there was practically "nothing" to promote!
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