Appreciation Letters ( Summary)
1 De Beers- Analytical skills
From: Nicola Ellis AT CSOLON01@CSOLONDON_FWL on 2000-09-18 20:58 GDT
To: Vinod Natesan@JWT, Nicholas Graham-Smith ATCSOLON01@CSOLONDON_
cc: Raji Ramaswamy@JWT, Dhunji Wadia@JWT
>Subject: BTS Summary and ROI
Vinod,
>I have now as promised gone through your BTS summary and have to say it is excellent, very well thought through. It is great to have a new perspective on the results. Although many of the conclusions you came to have been discussed, I thought you clearly saw what issues we need to address and came up with some interesting ways to address them.
>
>I particularly liked you analysis of received versus giver as we have never looked at it that way, and I agree that the print could be used more effectively against men to give that extra push. We have always struggled world-wide with the balance between the messages to men and women. It is a tricky thing when you have one product which means such different things to two people.
>
>Anyway the debate will go on. Thank you for stimulating renewed thoughts on
>Well done with your first full summary of research, I look forward to the next.
> Letter no:2 DeBeers -Research Coordination
>
>Srinivas.Madani@dtc.com on 2001-02-20
>
>To: Vinod Natesan/Mumb/J Walter Thompson@JWT
>cc: Nicholas.Graham-Smith@dtc.com,
>Subject: Research
>Dear Vinod,
>This is to express our appreciation for the excellent qualitative study
>conducted by you on the elite segment. The presentation of findings was
>very lucid and, I believe, addressed most if not all our queries regarding
>the concept we are working on for the elites.
>
>I would like you to thank Proact on our behalf - it is not often that
>qualitative research gives very clear directions, and I think they certainly
>deserve a pat on the back for this one!
>A lot of the credit also goes to the team at HTA for providing inputs on the
>stimulus material and discussion framework, and to you for co-ordinating the
>effort.
Continued….
Letter 3. Sunil Gupta. Ex-GM,JWT MUMBAI. Appreciation-Creative Development
> 2000-09-05 16:56
Sunil Gupta
To: Vinod Natesan/Mumb/J Walter Thompson@JWT, Narayan Kumar/Mumb/J Walter Thompson@JWT, Neville Balsara/Mumb/J Walter Thompson@JWT
cc: Melwyn Dcosta/Mumb/J Walter Thompson@JWT, Gopi Kukde/Mumb/J Walter Thompson@JWT, Deepa Kakkar/Mumb/J Walter Thompson@JWT, MeeraPatwardhan/Mumb/J Walter Thompson@JWT
Subject: Very Impressive People !
Many thanks for the efforts and above all, patience! A special word for Vinod who worked tirelessly for many days, and especially on the research. I'm glad we did the research, as it gave our work and our presentation the added edge of confidence in our recommendations. And also for Narayan and Neville, who bore my incessant pushing with calmness!
We knew the world was watching, and we ensured we remained ourselves!
And you all know it's now a different trip!!!
Cheers
Sunil
Appreciation Letter 4. BlowPlast Industries. Appreciation-Strategic Direction
>
> Kurien Pothan <kurienpothen@vipbags.com> on 2001-01-25
>To: Vinod Natesan/Mumb/J Walter Thompson@JWT
>cc: Melwyn Dcosta/Mumb/J Walter Thompson@JWT
>Subject: (no subject)
>Dear Vinod,
>I heard from Melwyn that you would be moving out of the VIP account as
>part of a reorganisation of portfolios within. I have not been able to
>speak to you and hence thought it best to mail you since I would be
>travelling abroad across the next few weeks.
>This is to tell you that we appreciate your efforts in helping us find
>newer directions in our search for a new and better communication.
> I am sure you would stay in touch
>
>Regards and best wishes,
>Kurien Pothen.
>
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