TWENTY THINGS MY EX- EMPLOYERS SAY ABOUT ME.
1991-92: FCB ULKA as an Account Executive.
“Vinod’s strengths are in planning marketing strategies and market research for clients. His grasp and knowledge in these areas are commendable. He was enthusiastic and diligent in servicing the accounts that he handled particularly Swissen and ITC Bhadrachalam. His capacity for hard work will, I am sure, keep him in good stead.”
S. VijayKumar. Branch Manager at Ulka Advertising, Hyderabad.
“Vinod Natesan spent some of his formative years with Ulka Advertising in Bangalore and Hyderabad. He has been in touch over the last 15 years as his career has progressed. An MBA from one of the better schools of management, he has kept himself alive and alert with the latest happenings and trends in marketing and advertising. It is laudable that he has taken a lot of interest in education and training. He also has a keen planning orientation, having worked on major campaigns and brands. I wish him all the best.”
Ambi M. G .Parameswaran. Executive Director & CEO – FCB Draft, Mumbai.
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1992-1994: Sr Account Executive at Chaitra Leo Burnett, Mumbai
“This is to appreciate the fine work done by you and your team on the media analysis for Shulton. As the first such analysis, it threw up useful data on media spending in the category, which we can use in the next years strategy document. It is a step in our complete understanding of the category we compete in and our competitors. Expecting more such contributions from the agency in future.”
Sunil Balagopal, Brand Manager at Procter and Gamble India Limited
“It was great listening to Anupam and Amit yesterday and they are all praise for Chaitra and have quoted our performance as an object lesson for Lintas. Vinod you are a key member of the team keep it up.” (Amit Kumar was the Sr Marketing Manager at TELCO and Anupam Srivastava was his Deputy).
Anand Tendolkar, Account Director at Chaitra Leo Burnett, Mumbai.
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1994-96: Account Group Head at Lintas (Uni- Lever Business), Mumbai
“Congratulations and thank you for your gift of pure vision, your fabulous Edison Idea! Here’s hoping you come back again with even greater ideas”
S. V. Siva General Manager and Head of Human Resources
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1996-1998: Assoc General Manager at PSL McCann Erickson, Mumbai
“I was delighted to read your note of 23rd April (1997) informing me of PSL’s nomination to the Clio’s finals. The recognition you have received is well received. Congratulations to your entire team.”
Anand G Mahindra, Managing Director at Mahindra
“It is with tremendous joy that I received the news of your Creative work being nominated for the Clio awards.In my usually hectic schedule, running all these companies, it has given me much happiness to be associated with all of you (Ganga, Nalesh and Vinod) over these months and to see the consistently high quality of creative work”.
“I received the message on my answering machine advising me that you were going to set up your own consultancy. I wanted to let you know that I enjoyed working with you and that I sincerely wish you all the best in your future endeavors”.
Sorab Mistry, President and Chief Executive Officer, McCann Erickson India
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1998-2000: Mayan Consultants. Retainer with Interact Vision, Mumbai.
“During his stint with us, he proved to be a capable profit centre head with an excellent grasp of the economics of the business. His contributions were critical in us retaining the Kirloskar Air Conditioner account and in winning new business from ARY Fashions, Bayer and Hallmark Industries. He is an excellent judge of creative and also inspires the best of creative talent. He has a complete and comprehensive grasp of all advertising operations and has been a media planner and account planner in his own right for IV at Mumbai. All in all a solid and complete advertising person any CEO would love to have in his team. I am sure with all the dynamism, talent and passion that he brings to all that he does, he will find a place amongst the industry’s best.”
Prabir Purkayastha, CEO and President of Interact Vision.
“Congrats on your HTA job. Do your best. Live your Dream!
God bless you.”
A.G.Krishnamurthy, Chairman of the Mudra Group and Interact Vision.
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2000-2002: JWT Assoc Vice President and Strategy Planning Director.
“Your BTS summary and have to say it is excellent, very well thought through. It is great to have a new perspective on the results. Thank you for stimulating renewed thoughts on India, I will keep on thinking on this one! Well done with your first full summary of research, I look forward to the next.”
Nicola Ellis, the Chief of Planning at DeBeers London
This is to express our appreciation for the excellent qualitative study
conducted by you, on the elite segment. The presentation of findings was
very lucid and I believe, addressed most if not all our queries regarding
the concept we are working on for the elites.
Srinivas Madani, Planner for India at DeBeers, London.
This is to tell you that we appreciate your efforts in helping us find
newer directions in our search for a new and better communication.
Kurien Pothen, GM, Marketing and Sales at Blow Plast Industries.
A special word for Vinod, who worked tirelessly for many days, especially on the research. I'm glad we did the research, as it gave our work and our presentation the added edge of confidence in our recommendations. We knew the world was watching, and we ensured we remained ourselves!
And you all know it's now a different trip!!!
Sunil Gupta General Manager, JWT Mumbai ( my boss at JWT)
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2002-2005: Retainer with EICL to handle LG Care Chennai
“I would like to place on record my appreciation for the work produced by your team at Chennai. The launch advertisement has been a winner and has generated lakhs of responses indicating that the LG Mother branding was a winner. I think that this has happened with a skeletal people of 3 people and almost no infrastructure. It is only resourcefulness, commitment, passion and tireless hours of work that could have produced such results. My team joins me in applauding your team”
K.V. Augustine, Marketing and Sales Planning at L.G. Care India
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2005-2008: Head of Operations at RAK Investment Authority, UAE.
“He may be re-designated as Head of Operations, RAK Media City and Tourism Office and all perquisites at this salary will be offered to him as per the rules of the Group.”
Dr Khater Massaad, Advisor to the Ruler of Ras al Khaimah from the office order providing me a double increment and promotion in May 2006
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